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Where to find guest blogging opportunities

For example, if your main goal is to increase social media visibility, set a high qualifier for social following. If your main goal is to build authority in your industry, place a high value on audience overlap score so you can reach more of your target readers. Add a row to your spreadsheet that includes your set of site qualifiers. Later, when you find potential sites, you can use these metrics as a checklist to determine which sites you will use for your guest posting strategy.

Enter a target site, and the Audience Overlap Tool uses demographic information to produce a list of sites that have a similar audience. The report also includes the overlap score for each site, which indicates the level of audience similarity. Use the scores to find similar sites that share the most in-common audience. Once you have a list of potential guest posting sites, find their site metrics so you can begin to qualify sites to see which ones will produce the best opportunities for your campaign.

Go back to your spreadsheet and enter in each metric for the sites on your list. From the report you created in the Audience Overlap Tool, select the sites you want to review and click to run the Site Comparison. You can then find website traffic and statistics for the sites, such as Alexa Rank, demographic information, and number of unique visitors and pageviews. When you have a list of sites that match both the demographic and qualifier metrics, you can start to create potential ideas for each site.

You can develop these ideas using our Competitor Keyword Matrix. Enter sites from your qualified list into the Keyword Matrix. The results will show you a list of SEO keywords that rank for all of the sites in your list, except for the site in your filter. This identifies topics that are popular for similar blogs, but are not covered on that particular site. With this information, you can make a list of keywords to create your guest post topics around. From the Competitor Keyword Matrix, you can also use the Keyword Cluster option to group keywords by topic.

This produces an even longer list of potential topic ideas to use for your guest posts. With that info, you can prepare a template that includes:. When you compile this information into a proposal, clients will have no problem seeing the value of digital PR and beginning their guest blogging campaign with you. Want to quickly create guest blogging proposals for your clients? Sign up for a trial of our Advanced plan to get access to the SEO tools mentioned in this post. Related Posts. Make sure you only go to trusted vendors for these opportunities.

There are many online communities for digital marketers that you can join. You will find them on Reddit, Slack, Facebook, LinkedIn, and other platforms that allow people to create their own groups. For guest post opportunities, you will find some communities where members share guest blogs they wrote. They might also have shared lists of blogs accepting guest posts.

You can use these communities to find current and future opportunities. First, you need to find and join these communities. You also need to actively participate and contribute to the discussions and shared resources. This is a great way of finding guest blogging opportunities. These sites will already become vetted by peers in the digital marketing community, who can attest to the quality.

They can also pass on useful information to help you improve your acceptance rate. The worst drawback is the time you invest in joining and contributing to these groups. But if you know all the best strategies and tricks, it will save you a lot of time. As time goes on and you get more practice, you will be able to learn all the extra little details to improve your success rate. Joining online communities is one of the best ways to get advice and valuable insights to refine your strategies.

If you need more info about kickstarting your campaign, check out our guest blogging guide. Written by Adam Steele on June 30, Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia. What in this post were you excited about? What was useful? What would you like to read more about? Quick navigation. Guest posts are central to most link building strategies.

The problem is actually finding worthwhile guest blogging opportunities. And vice versa; those that are good enough quality might not accept your guest post.

One of the easiest ways is to identify bloggers in the same niche as you who are already guest blogging a lot. Then, simply go through their list of backlinks to find those where they actually guest blogged. Another method for finding guest posting opportunities is to leverage various tools to help with your research; for example:.

As for social listening tools, some allow you to search the entire web blogs, social media, forums, news sites and other content sources while others focus solely on monitoring social media — both options can yield great results. For example, you can use social listening tools just like you would on Google; that said, each social listening tool has its own way of doing things and of setting up monitoring searches some offer, for example, Boolean search which allows you to dig much deeper than a simple keyword search, as it allows you to add different modifiers to your search.

Although none of these tools were specifically built for this purpose for finding guest blogging opportunities , they can prove to be very useful to your search. This is a BETA experience. You may opt-out by clicking here.