When was babolat established

Major Walter Clopton Wingfield established the rules of tennis in and in this moment the history of Babolat would be intertwined with tennis forever. Prior to the invention of tennis, Pierre Babolat was making natural gut strings for musical instruments, until British tennis racquet manufacturer Bussey requested tennis string.

As tennis gained popularity in the 20 th century, players began to expect more from their equipment, demanding thinner strings with a higher tension. In , Babolat launched their first synthetic string, Elascord. Over the past years, more than Grand Slam titles have been won using Babolat strings and the number continues to rise.

That same year, tragedy struck the Babolat family, and Eric Babolat 5 th generation took over the business. We always design the racquet with the idea that the combination with the string is important and we design our stringing machines so that we make this combination the best. Since , Babolat has sponsored some of the greatest players of all time. Many started with Babolat racquets as juniors and continued playing with Babolat for the entirety of their careers.

Among amateur players it also continues to be one of the most popular racquet lines today. The first feeling I had when I tried the racquet, my first reaction was, why did I ever play with another racquet? The overall playability of the Pure Drive is exceptional for pros and also for the general player. With the Pure Drive, they made power accessible to everyone. Shop Babolat Strings. Today, Babolat is known as the oldest racquet sport company and is found in more than countries.

Shop Babolat. A Brand History: Babolat. Babolat's Story A year after tennis was born; Pierre Babolat would change the sport forever. Shop Pure Aero Racquets Footwear image: babolat.

Leave a comment Your name Your email Comment Comments have to be approved before showing up. Regular Store Hours Mon - Wed 10am - 6pm. Saturday 10am - 6pm. Sunday 11am - 5pm. More Information. Current Store Hours Click to view. All Prices are in Canadian Currency. Blog News Follow Like Follow. The company has a tenniswear line in Europe and, if history is any guide, Babolat tennis apparel will soon find its way into the U. Strings, of course, have been the company staple throughout its history the popular VS string was launched in , and the company pioneered electric, then electronic, stringing machines in the s.

Outside of its unprecedented growth in the U. So being specialized is a challenge. But, he adds, the company has always been oriented toward the long-term.

Another key in the way Babolat does business is its presence at the grassroots, with sponsorships of teaching pros and promising young players. That business plan includes a distribution strategy that has garnered the loyalty of retailers in the U.

You never hear of Babolat flooding the market with off-price racquets, as we know other companies do. Ask any specialist focused on margins; your best margins are with Babolat. Rarely do people come into my store saying they can get a Pure Drive for less, and asking me to match that price.

The reason for this, adds Mason, is the leadership provided by Eric Babolat, along with the way the company is structured. Their professional advice is really the key for the support they can bring to the brand, and we want to provide them with product that is easy to sell with good marketing points. The whole company wants to make sure we never lose that. Recently, DiBiase says, Nadal came by the office in Lyon and spent four hours going around with Eric and talking to every employee.

Our dealers know our programs and philosophies are easy to work with.