What is the average redemption rate on coupons

The marketing list that was examined contained around , subscribers. Codebroker has been a leader in retail mobile marketing campaigns for over seven years. Its mobile solutions have resulted in enriched customer experiences, enhanced brand loyalty and improved lift for brands in more than 24, locations in the U.

For more information, contact CodeBroker at or visit www. Full results of the study can be found by visiting the CodeBroker website. Alex Brown is a freelance author with over 10 years experience writing in digital marketing, media, technology and other verticals. Finding the right point of sale system for your company is all about knowing your business, knowing the features you need, and knowing the right questions to ask.

If you need help, check out our POS solution finder to get you on the right track. Statistics on coupon usage show that in , there were million people who used coupons. According to Juniper Research, the number of users doubled to 1. With so many consumers using discounts each day, it has proven to work in gaining customer loyalty. The more coupons a brand offers, the more likely its customers are to shop there again. Consumers in the US spend a whopping 13 million hours per week, while shoppers in the UK spend 2 million hours a week searching for discounts.

Now that so many retailers are offering digital coupons, consumers are taking advantage of deals by always being on the lookout for the next big bargain. So, retailers take advantage of this fact by using coupons to sway customers into making a purchase. This is a great way to clear stocks that are expiring or not doing well on the shelves. Shoppers do this so that they will never miss out on the next big deal. As it turns out, people from all income groups take advantage of deals.

Coupons are a great way for retailers to compel customers to buy something. Email marketing has been known to work, especially if the emails contain a coupon for redemption.

This is because while consumers think they are saving more with the discount, they also end up buying more items. As we already know, consumers are constantly on the lookout for sweet deals and bargains, especially in the mobile or digital setting. All you just have to know is where to look.

Before consumers make purchase decisions, especially significantly expensive ones, most of them tend to do their research. Coupon advertising statistics show that retailers can use this to their advantage by offering competitive prices either in-store or online.

Most coupons are free because they primarily function as a marketing tool for brands and manufacturers. Many brands offer several types of deals, including those based on coupons. The best way to find a high-quality coupon is to look up your favourite brands and go to their websites. Read about their loyalty and reward programs, and download their official apps.

Also, be sure to check out the wide range of regularly updated coupons available on our site. There are a few things to have in mind before getting into serious couponing. There are many extreme couponing tricks you can try.

For example, rather than using a coupon immediately, wait for the brand or manufacturer that issued the coupon to have a sale and use it then to maximise your savings. As our overview of coupon statistics has shown, coupon users can be very savvy. Besides coupon websites like ours, you can try some coupon clipping services that deliver coupons on demand.

Baby Boomers are less likely to use coupons than any other age group. Traditional and Online Coupon Statistics. Coca-Cola was the first-ever company to use coupons. Statista Although smartphones have introduced new ways to use coupons and propelled the industry into the next phase of development, the last few years show slow growth in the US.

Coupon statistics for predict that digital coupons will have Statista, Business Wire Experts predict that the use of digital coupons will rise in , reaching One of the non-changing coupon trends is that most shoppers still look for discount deals before buying something.

Hawk Incentives A Hawk Incentives survey found that the majority of consumers prepare for shopping by looking for coupons and discount deals. RAVEN5 Although a surprisingly high number of people still prefers print coupons, digital coupons perform better as a promotional tool.

In , the average coupon redemption rate in the US was 0. Coupon usage statistics show that almost half of consumers use coupons always or very often. Valassis The coupon use frequency data reveals that most consumers are very coupon-oriented when making a purchase. Grocery store and supercentre apps are most commonly used to claim mobile coupons.

Store websites are the most widely used sites to claim coupons. Consumer Behaviour and Coupon Marketing Statistics. Consumers using paperless coupons have a methodical approach to shopping. Valassis Even though paperless coupons, especially those claimed via smartphones, can often lead to impulsive purchases, findings from a discount statistics report show that their users are methodical about their purchases and use them primarily to manage their budgets.

More than half of consumers think couponing should be easier. Valassis The coupon market is bigger than ever, but it has also become more fragmented. Statista According to mobile coupon statistics from , Baby Boomers used coupon and in-store reward apps the least. Most consumers report that coupons have changed their shopping behaviour.

Inmar Coupon usage can have a significant psychological effect on consumers, and coupons statistics show that in more detail.

Inmar Coupon personalisation is no longer just preferable—it has become a must for many consumers. Half of all shoppers prefer getting their coupons via physical mail.